Interactive Visual Storylines 101

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After exploring the power of visual in brand storytelling, it’s time to show its practical application for your brand’s narrative.

Do you know anything about interactive visual storylines? Here at Edgar we fancy them a lot, and that’s why our stories are done precisely in a linear, visual and interactive way. We’d like to light the fire in you as well! So read on for our enthusiastic explanation.

Visual storylines combine the best of two worlds – of storytelling and of visual communication. Add microcontent hits like Twitter, Vine and Instagram, nicely embedded in the interactive storyline. The result is three superpowers in one, tailored to be the übertool for your brand storytelling.

Why a storyline?

Sketching

Storylines are the building structure of stories.

A storyline is the skeleton of a story. It contains its most important elements and shows the logical interconnections of characters and events. Through its simplicity, it marks the essentials and leaves the reader connect the dots, while still communicating enough for an engaging experience.

And we already know how important a brand story is these days. It allows your brand to speak directly to people’s hearts, to spark up their genuine curiosity and engagement. Ultimately, this brings trust and a faithful relationship with your brand. And a storyline is the basics of it all.

When it comes to branding, a storyline allows the brand narrative to shine through. Naturally, telling a brand’s story takes a lot of effort across various channels, but a storyline allows for a succinct yet effective brand storytelling. You won’t believe how much a few strong and clean sentences can do for your brand’s story.

And why visual?

Lights of ideas

Our brains process visuals much faster!

Simply because our mind works so well with visuals. We perceive visual data much faster and with such ease. This means that we usually remember it more and for longer periods of time. That’s why visual impressions are a pleasure for the brain, so it keeps coming back for more.

Again, applying this to brand marketing, it’s only natural to tell your brand’s story in a visual manner. It allows to employ powerful images that are heart-melting, thought-provoking or entertaining. Moreover, you can then easily integrate your brand’s visual imprints and style, thus making the brand storyline recognizable and contributing to the brand identity.

Visual storylines are a skillful tool for storytelling your brand and for exploring the power of visual in your marketing efforts. Good, so now you have two branding superpowers. What next?

Where does social fit?

Let’s not forget the power of social media in the storytelling recipe. Yes, you have the right visuals and you have the great story, all nicely fused in a coherent and beautiful visual storyline. You just need the social media extensions, which give the interactive and directly engaging final touch to your storyline.

storycrater

The StoryCrafter tool allows you to add Tweets, Vines and more.

And that’s now super easy because Edgar’s StoryCrafter tool allows you to add, say, Tweets, Instagrams and Vines as a part of the storyline. They are seamlessly embedded in the visual storyline and allow the viewer to interact with your brand and your social channels with ease.

Plus, you can share your story with one click across social media platforms. And, best of all, we have made sure it will have the same feel and look wherever it goes. This means a double social integration – both within the storyline and out in the big online world.

Tell your visual story with us

…Because we just love it when you do.

Explore Edgar’s amazing toolbox that allows you to unleash your imagination visually, verbally and socially, ultimately crafting your awesome brand visual storyline. And let the whole world know about it!

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One response

  1. I seldom create responses, but i did some searching and wound up
    here Interactive Visual Storylines 101 – Edgar, the storyteller.

    And I do have 2 questions for you if it’s allright.
    Is it simply me or does it look like some of these
    comments appear as if they are coming from brain dead
    folks? :-P And, if you are writing on other sites, I would like to follow everything new you have to post.
    Would you list of the complete urls of your shared pages like your twitter feed, Facebook page or linkedin profile?

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