What makes for a good visual brand story? Well, it’s a kind of magic… (not singing). Yes, to a large extent it is, but we also know that great visual stories have certain characteristics that not-so-successful ones don’t. It all starts with a genuine brand tale expressed through impressive visuals and garnished with enjoyable, useful […]
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After exploring the power of visual in brand storytelling, it’s time to show its practical application for your brand’s narrative. Do you know anything about interactive visual storylines? Here at Edgar we fancy them a lot, and that’s why our stories are done precisely in a linear, visual and interactive way. We’d like to […]
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Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods […]
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There is nothing better than a good story. It warms hearts. It entertains. It makes people feel involved. It delights. And that’s why we created Edgar, the moustache-boasting storyteller, who helps brands craft inspiring and simply beautiful tales. Soon enough, Edgar grew into a lively creative space. Its community is expanding, as more and more […]
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In the kingdom of online marketing, there have been many a king recently. Once upon a time blogging was ruling, then it was community, and at some point even Twitter and Facebook were pronounced as ultimate rulers. Many others tried to establish supremacy, and their followers and visionaries did their best to promote their power. […]
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Another insightful article on storytelling by our lovely Ralitsa. It turns out, it’s all about having a good story these days. Whether it’s a hookup or a job interview, your personal narrative is essential to the way people will perceive you. The same goes for brands, and as we already spoke about it, the brand story is quite darn […]
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This is the first article by our lovely writer Ralitsa Golemanova. A warm hello from me, the newest person in love with Edgar. My super secret special mission will be to help show and tell the story of Edgar, the storyteller. So sit down, sip up and enjoy. And twist your moustache, if you can! […]
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Maker Faire – the greatest Show on Earth finally arrives in Paris! A family-friendly festival of invention, creativity and resourcefulness, and a celebration of the Maker movement. And yes, Edgar was there. This is a short report by our own maker deluxe, Maruša. Weekend, the 21th – 22th of June I had the pleasure to […]
Continue reading →Edgar went to soak his feet in Montenegro sea, while his makers won the TC Disrupt tickets in the Pitching Challenge Finals. Yep, SparkMe was great indeed. A couple of weeks ago my dear friend Vladimir Vulić and his brother Nikola invited us to apply for the SparkMe pitching challenge. Hm… we were anyhow looking […]
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Conference-intense trip to Sofia and Berlin and the three weeks of extreme business makeover. Possible only here, at Edgar. As Summer and hot temperatures hit Europe, Edgar got on fire as well. As for me (Damjan), I was traveling most of the time, while the team was hard at work preparing stories and tailored-made solutions […]
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