How we helped the awesome ADORA guys explain to the world what their natural user interface for surgeons is, only to get them an investment from Tim Draper. Yeah, enough said. You know, there are so many brilliant scientific projects that remain obscure to most people. This is actually a tragic pattern, as such products […]
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Curious to read our last guest post for the great guys at .ME? I don’t blame you. Without further ado, here are Edgar’s tips on how to take control of the brand called You by finding your unique story and making it shine in the world. Happy storytelling!
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Yes, yes, it’s awesome when people spread the love of Edgar the storyteller. And that’s exactly what the great guys at Inventures did with their last piece on the moustache storyteller. So read on for an exciting account of Damjan’s journeys to Sofia, Vienna, Istanbul, Dubai and… Slovenia. And of course, about winning at the […]
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Ahoy, friends! It’s me, Edgar, the storyteller. It’s been a while since I’ve told you a story, as my makers have been quite busy lately. Just the regular stuff: running around the world to talk about me and creating awesome brand stories – for you. But now, get a cup of coffee, sit down and […]
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How we helped the Golar beer restaurant win hearts and stomachs in a place where everybody drinks wine and eats schnitzels How do you make craft beer popular in a wine region? It’s a real challenge and the Golar family took it at heart. Vasja Golar is a crafter brewer from Eastern Slovenia. He lives […]
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How we helped Challenge:Future connect with global youth through beautiful design and powerful stories. Do you know what’s more difficult than motivating yourself? Motivating young people. Challenge:Future is a global youth think-tank, but of the kind that’s actually a think-do-tank. By speaking the language of the youth, it reaches out to inspire them to take […]
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It’s one thing to have a great product to sell. And another to have a true brand story to make it sell. In an environment oversaturated with ads, finding a way to speak to those who will dig your brand and make others do it too is like finding the Holy Grail. But it surely […]
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Yes, your brand needs a strong and unique voice. And as we explored last time, when it comes to the MIT vs Stanford startup approach, it’s essential to develop it through effective and engaging communication as early as possible. The reason? You might get into the situation “no one heard about it, so it didn’t […]
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If a tree falls in the forest and no one is around to hear it, does it make a sound? No, we are not having a metaphysical quiz here at Edgar. We are talking about your startup’s success. While you’re bogged down in doing research and getting the technology right while taking care of sales […]
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While humor and a humane approach are the muscles and bones that move a story, authenticity is the warm, loving heart of every stunning brand narrative. And today having a heart is important for brands once again (hooray). If this sounded too sentimental to you, just think about the brands that have caught your attention […]
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