I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the lookout for new marketing tools to communicate your trade. But it’s so frustrating to have to constantly keep up with new methods because there are so many new “miracle solutions” appearing on the marketing […]
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Hey hey, small business owner. I’m sure this is the 1000th piece of advice you find on how to do marketing for your cafe, hair salon or online shop. But I promise you it’ll be one of those that you’ll actually want to bookmark. If you’ve dug around online a bit, you’ve surely stumbled upon […]
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And Storytelling starts telling a story about his uncle who likes this craft beer from an obscure Belgian abbey, while Inbound has already prepared an email with the best craft beer places in town and has offered to meet there next week. Oops, that’s not it. Let’s start this story again. Storytelling and inbound marketing […]
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Happy new 2015, friends! We wish you a year full of exciting adventures and good stories. Let’s start with an unusual question, which will take us on our first shared storytelling journey for the year: Do you want to know the future? I bet you do. Unfortunately, we cannot offer you a seat in the […]
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Happy holidays, friends! Hope you’re having a good time and you’re fully indulging in the little pleasures of the holidays. That’s what we are doing! We’d be more than happy to meet you in the new 2015 – refreshed and ready for some good storytelling times. In the meantime, check out our New Year […]
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At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st. So we make New Year’s resolutions, only to break them […]
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You. The most memorable story. My dear friends from the Eleven accelerator asked me to give a short talk for their startup founders. Especially as our Edgar is part of the Eleven family, or one of 11, as they say. Vessy asked me to tell the guys how to reveal their personal story and how to […]
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Last time Edgar introduced you to the most important social media tools that your small business needs in order to start its journey online. These give you the possibility to identify your target audience, become a good social listener and employ the power of surveys. They also allow you to learn what topics are trending […]
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December is not the easiest month to get your voice heard on the market. Especially for small businesses who can’t afford to hire a Santa Claus or a sexy elf for their Christmas-spirit promotion. There is simply too much festive noise coming from all brands that want to attract customers for their holiday shopping overindulgence. […]
Continue reading →In case you’ve missed it, recently we published Edgar’s Guide to Storytelling for Brands. And many of you are already enjoying useful explanations on how storytelling works, why your brand needs a good story and how to go about creating one. Did you find the Guide helpful? We’ll be happy to hear from you […]
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