St. Valentines Day is almost here so you probably already have plans about it: be it drinking wine and watching love-themed movies or having a romantic dinner with your special someone. Ok, maybe you are not terribly excited about most romantic movies, but I dare you to play a game: find the marketing lesson in […]

Last time Edgar introduced you to the most important social media tools that your small business needs in order to start its journey online. These give you the possibility to identify your target audience, become a good social listener and employ the power of surveys. They also allow you to learn what topics are trending […]

December is not the easiest month to get your voice heard on the market. Especially for small businesses who can’t afford to hire a Santa Claus or a sexy elf for their Christmas-spirit promotion. There is simply too much festive noise coming from all brands that want to attract customers for their holiday shopping overindulgence. […]