When telling the story of brand storytelling, there is no better way to show its depths than splitting its atoms. That’s how we humans investigate new things. We rip them apart, see their insides, and then close them for further use, convinced of their usefulness. Blame it on curiosity! We’ve long discovered the internal logic […]
Continue reading →
Recently we’ve been wondering – and finding answers – to important storytelling questions. How to make love stay (between your brand and your customers), how to find the right people who’ll love your business, and how your brand story gives your marketing a purpose. But let’s consider another essential question. Why the core brand story […]
Continue reading →
I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the lookout for new marketing tools to communicate your trade. But it’s so frustrating to have to constantly keep up with new methods because there are so many new “miracle solutions” appearing on the marketing […]
Continue reading →
And Storytelling starts telling a story about his uncle who likes this craft beer from an obscure Belgian abbey, while Inbound has already prepared an email with the best craft beer places in town and has offered to meet there next week. Oops, that’s not it. Let’s start this story again. Storytelling and inbound marketing […]
Continue reading →
Happy new 2015, friends! We wish you a year full of exciting adventures and good stories. Let’s start with an unusual question, which will take us on our first shared storytelling journey for the year: Do you want to know the future? I bet you do. Unfortunately, we cannot offer you a seat in the […]
Continue reading →
At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st. So we make New Year’s resolutions, only to break them […]
Continue reading →
You. The most memorable story. My dear friends from the Eleven accelerator asked me to give a short talk for their startup founders. Especially as our Edgar is part of the Eleven family, or one of 11, as they say. Vessy asked me to tell the guys how to reveal their personal story and how to […]
Continue reading →In case you’ve missed it, recently we published Edgar’s Guide to Storytelling for Brands. And many of you are already enjoying useful explanations on how storytelling works, why your brand needs a good story and how to go about creating one. Did you find the Guide helpful? We’ll be happy to hear from you […]
Continue reading →
It’s one thing to have a great product to sell. And another to have a true brand story to make it sell. In an environment oversaturated with ads, finding a way to speak to those who will dig your brand and make others do it too is like finding the Holy Grail. But it surely […]
Continue reading →
Yes, your brand needs a strong and unique voice. And as we explored last time, when it comes to the MIT vs Stanford startup approach, it’s essential to develop it through effective and engaging communication as early as possible. The reason? You might get into the situation “no one heard about it, so it didn’t […]
Continue reading →