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Category: Marketing Meets Storytelling

Mesmerize with a story.

Is Word of Mouth Enough to Grow Your Business?

Posted on March 27, 2015 by Ralitsa Golemanova · Leave a comment
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Hey, fellow business owners turned storytellers. I know you’re busy running a business and doing its marketing, but I have a question to ponder on. Do you think that word of mouth is sufficient to lift you up? And no, I won’t be the crazy person to claim that word of mouth doesn’t help grow […]

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Marketing Mythology: The ROI of Storytelling

Posted on March 17, 2015 by Ralitsa Golemanova · Leave a comment
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Recently the guys at Fanfara asked us to share our thoughts on the ROI of storytelling. So this got me thinking, do people really need to measure everything? And I know the answer is yes. When you’re running a small business and you have to decide in what communication method to invest; when you’re handling […]

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How Your Brand Story Gives Your Marketing a Purpose and… a Hook

Posted on February 17, 2015 by Ralitsa Golemanova · Leave a comment
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In the sea of marketing and advertising options out there, many small businesses drown. Yes, they know they need to make noise about what they do. And they try. Really. But oftentimes, lacking the proper time and resources, they cast their nets in all the wrong places. Or they use the kind of nets that […]

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Why Brand Storytelling Is Like Love

Posted on February 6, 2015 by Ralitsa Golemanova · 3 Comments
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Who knows how to make love stay? A question many have pondered, but only Tom Robbins, a storytelling master of our time, has answered convincingly in his novel Still Life with Woodpecker. He even goes all the way to say that this question is the only serious one in the world, thus overriding Albert Camus’s […]

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For the Love of Your Business: Do Storytelling

Posted on January 20, 2015 by Ralitsa Golemanova · 2 Comments
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Hey hey, small business owner. I’m sure this is the 1000th piece of advice you find on how to do marketing for your cafe, hair salon or online shop. But I promise you it’ll be one of those that you’ll actually want to bookmark. If you’ve dug around online a bit, you’ve surely stumbled upon […]

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Resources

The Moustache Man Guide_M

Edgar’s Guide to Storytelling for Brands

What is storytelling for brands and how it works, wrapped in a delightful Edgar Guide and packed with tips on how to make the best of stories.

Recent posts

  • Is Word of Mouth Enough to Grow Your Business?
  • Marketing Mythology: The ROI of Storytelling
  • The Stages in the Brand Story and How People Relate to Them
  • Why the Core Brand Story Is a Permanent Asset for Your Business
  • It’s All in the Story, Freelancers

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"People don't have 30 seconds to be interrupted. But they have 30 minutes to hear a great story."
Jon Thomas

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