Hey, fellow business owners turned storytellers. I know you’re busy running a business and doing its marketing, but I have a question to ponder on. Do you think that word of mouth is sufficient to lift you up? And no, I won’t be the crazy person to claim that word of mouth doesn’t help grow […]

Recently the guys at Fanfara asked us to share our thoughts on the ROI of storytelling. So this got me thinking, do people really need to measure everything? And I know the answer is yes. When you’re running a small business and you have to decide in what communication method to invest; when you’re handling […]

In the sea of marketing and advertising options out there, many small businesses drown. Yes, they know they need to make noise about what they do. And they try. Really. But oftentimes, lacking the proper time and resources, they cast their nets in all the wrong places. Or they use the kind of nets that […]

Who knows how to make love stay? A question many have pondered, but only Tom Robbins, a storytelling master of our time, has answered convincingly in his novel Still Life with Woodpecker. He even goes all the way to say that this question is the only serious one in the world, thus overriding Albert Camus’s […]

Hey hey, small business owner. I’m sure this is the 1000th piece of advice you find on how to do marketing for your cafe, hair salon or online shop. But I promise you it’ll be one of those that you’ll actually want to bookmark. If you’ve dug around online a bit, you’ve surely stumbled upon […]