Happy new 2015, friends! We wish you a year full of exciting adventures and good stories. Let’s start with an unusual question, which will take us on our first shared storytelling journey for the year: Do you want to know the future? I bet you do. Unfortunately, we cannot offer you a seat in the […]
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Happy holidays, friends! Hope you’re having a good time and you’re fully indulging in the little pleasures of the holidays. That’s what we are doing! We’d be more than happy to meet you in the new 2015 – refreshed and ready for some good storytelling times. In the meantime, check out our New Year […]
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You. The most memorable story. My dear friends from the Eleven accelerator asked me to give a short talk for their startup founders. Especially as our Edgar is part of the Eleven family, or one of 11, as they say. Vessy asked me to tell the guys how to reveal their personal story and how to […]
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Curious to read our last guest post for the great guys at .ME? I don’t blame you. Without further ado, here are Edgar’s tips on how to take control of the brand called You by finding your unique story and making it shine in the world. Happy storytelling!
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Yes, yes, it’s awesome when people spread the love of Edgar the storyteller. And that’s exactly what the great guys at Inventures did with their last piece on the moustache storyteller. So read on for an exciting account of Damjan’s journeys to Sofia, Vienna, Istanbul, Dubai and… Slovenia. And of course, about winning at the […]
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Ahoy, friends! It’s me, Edgar, the storyteller. It’s been a while since I’ve told you a story, as my makers have been quite busy lately. Just the regular stuff: running around the world to talk about me and creating awesome brand stories – for you. But now, get a cup of coffee, sit down and […]
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If a tree falls in the forest and no one is around to hear it, does it make a sound? No, we are not having a metaphysical quiz here at Edgar. We are talking about your startup’s success. While you’re bogged down in doing research and getting the technology right while taking care of sales […]
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While humor and a humane approach are the muscles and bones that move a story, authenticity is the warm, loving heart of every stunning brand narrative. And today having a heart is important for brands once again (hooray). If this sounded too sentimental to you, just think about the brands that have caught your attention […]
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After exploring the power of visual in brand storytelling, it’s time to show its practical application for your brand’s narrative. Do you know anything about interactive visual storylines? Here at Edgar we fancy them a lot, and that’s why our stories are done precisely in a linear, visual and interactive way. We’d like to […]
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Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods […]
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