And Storytelling starts telling a story about his uncle who likes this craft beer from an obscure Belgian abbey, while Inbound has already prepared an email with the best craft beer places in town and has offered to meet there next week. Oops, that’s not it. Let’s start this story again. Storytelling and inbound marketing […]
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Happy new 2015, friends! We wish you a year full of exciting adventures and good stories. Let’s start with an unusual question, which will take us on our first shared storytelling journey for the year: Do you want to know the future? I bet you do. Unfortunately, we cannot offer you a seat in the […]
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Happy holidays, friends! Hope you’re having a good time and you’re fully indulging in the little pleasures of the holidays. That’s what we are doing! We’d be more than happy to meet you in the new 2015 – refreshed and ready for some good storytelling times. In the meantime, check out our New Year […]
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At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st. So we make New Year’s resolutions, only to break them […]
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Last time Edgar introduced you to the most important social media tools that your small business needs in order to start its journey online. These give you the possibility to identify your target audience, become a good social listener and employ the power of surveys. They also allow you to learn what topics are trending […]
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December is not the easiest month to get your voice heard on the market. Especially for small businesses who can’t afford to hire a Santa Claus or a sexy elf for their Christmas-spirit promotion. There is simply too much festive noise coming from all brands that want to attract customers for their holiday shopping overindulgence. […]
Continue reading →In case you’ve missed it, recently we published Edgar’s Guide to Storytelling for Brands. And many of you are already enjoying useful explanations on how storytelling works, why your brand needs a good story and how to go about creating one. Did you find the Guide helpful? We’ll be happy to hear from you […]
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How we helped the awesome ADORA guys explain to the world what their natural user interface for surgeons is, only to get them an investment from Tim Draper. Yeah, enough said. You know, there are so many brilliant scientific projects that remain obscure to most people. This is actually a tragic pattern, as such products […]
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Curious to read our last guest post for the great guys at .ME? I don’t blame you. Without further ado, here are Edgar’s tips on how to take control of the brand called You by finding your unique story and making it shine in the world. Happy storytelling!
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Yes, yes, it’s awesome when people spread the love of Edgar the storyteller. And that’s exactly what the great guys at Inventures did with their last piece on the moustache storyteller. So read on for an exciting account of Damjan’s journeys to Sofia, Vienna, Istanbul, Dubai and… Slovenia. And of course, about winning at the […]
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