Hey, fellow business owners turned storytellers. I know you’re busy running a business and doing its marketing, but I have a question to ponder on. Do you think that word of mouth is sufficient to lift you up? And no, I won’t be the crazy person to claim that word of mouth doesn’t help grow […]
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Recently the guys at Fanfara asked us to share our thoughts on the ROI of storytelling. So this got me thinking, do people really need to measure everything? And I know the answer is yes. When you’re running a small business and you have to decide in what communication method to invest; when you’re handling […]
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When telling the story of brand storytelling, there is no better way to show its depths than splitting its atoms. That’s how we humans investigate new things. We rip them apart, see their insides, and then close them for further use, convinced of their usefulness. Blame it on curiosity! We’ve long discovered the internal logic […]
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Recently we’ve been wondering – and finding answers – to important storytelling questions. How to make love stay (between your brand and your customers), how to find the right people who’ll love your business, and how your brand story gives your marketing a purpose. But let’s consider another essential question. Why the core brand story […]
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Ahoy, friends. You know, a wise person once said that the universe is made of stories, not of atoms. Because whatever you do, you need a good story to go along with it. And the same goes for freelancers. The freedom-loving creatives have the perfect stories – they just need to tell them.
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How we helped the guys at SingleID find their own single ID: a coherent and unified brand story and personality that fits their awesome product. What’s that? You lost your password again? Where did you store it? Oh, I see, on some random post-it note that was lying around on your desk. Well, maybe it’s […]
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In the sea of marketing and advertising options out there, many small businesses drown. Yes, they know they need to make noise about what they do. And they try. Really. But oftentimes, lacking the proper time and resources, they cast their nets in all the wrong places. Or they use the kind of nets that […]
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St. Valentines Day is almost here so you probably already have plans about it: be it drinking wine and watching love-themed movies or having a romantic dinner with your special someone. Ok, maybe you are not terribly excited about most romantic movies, but I dare you to play a game: find the marketing lesson in […]
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Who knows how to make love stay? A question many have pondered, but only Tom Robbins, a storytelling master of our time, has answered convincingly in his novel Still Life with Woodpecker. He even goes all the way to say that this question is the only serious one in the world, thus overriding Albert Camus’s […]
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My fellow storyteller – and brand detective! Your mission to discover the beating heart of your business, your authentic brand story, just got easier. And we all know how important finding this narrative is. Edgar gives you the Detective Brand Story Canvas, a simple yet powerful visual canvas that helps you ask the right questions […]
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